Cadence
A sales rep only gets feedback on their calls during the occasional debrief, whenever their manager has had time to listen to one. Cadence analyses cold calling and closing by measuring every call against the company's own sales method, not an off-the-shelf checklist. The rep gets their strengths and areas to work on, the head of sales sees the whole team at a glance. First client: Impact Trading, whose method became the starting reference.
Visit site →Business value
Feedback on every call instead of only the ones someone had time to listen to, skill growth grounded in the company's method rather than generic advice
Who it's for
Sales teams doing cold calling and closing, and the managers who run them
Who it helps
Reps improving blind between two debriefs, and heads of sales who cannot listen to every call their team makes
Input
Call recordings and transcripts, plus the sales method reference specific to each client company
Output
Per-call analysis grounded in the company's own method, progress areas tracked over time, aggregated team view
How it works
Sales call
The call is recorded, cold outreach or closing
nothing for the rep to fill in
Transcript
The recording becomes usable text
- ·Cold calling and closing handled separately
- ·Pulled automatically from the calling tools
Analysis against the client reference
The call is measured against the company's sales method
- ·Reference specific to each client, never hardcoded
- ·Strengths and improvement areas identified
- ·Chat with the AI to replay a moment
Read by the rep
The rep decides what to do with it
- ·Advice tied to precise moments in the call
- ·Progress tracked over time
Team steering
The head of sales sees where everyone stands
- ·Data aggregated per team
- ·Tracking of the areas actually worked on
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